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47% bot guaranteed

#DailySignals - Your 2 minute preview of the future

Last year over 47% of web traffic was from bots, not humans.

Whether you work in marketing, sales or security, this should be at least mildly concerning.

What incentives are there to optimise for humans rather than bots going ahead? (As we move into the B2B (bot to bot) economy)

Or what what will be more profitable in the midterm and the long run? Bot2Bot or old fashioned B2C commerce?

(And how can we tell the difference, when bots can trick "real" people into doing "human tests" for them?)

((And does it even matter??)

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Bronwyn Williams