All trends - macro and micro - carry the seeds of their own destruction in their excesses.
Today I look at how Fiat is going against the gray(n) by committing to only make colourful cars going forward.
This reminded me of the chef who is refusing to serve vegans - and how, sometimes, going against the prevailing trend can be a smart way to catch media and (target market) attention.
Are you brave enough to build your business against the wind?
Or do you think that, as economists say, since the market can remain irrational longer than you can remain solvent it's best to stick with the flow?
Let me know - and share any examples you've seen about deliberately counter-trend strategy.
Read more:
Say no to gray :
Say no to vegans : https://www.independent.co.uk/life-style/food-and-drink/john-mountain-vegans-banned-restaurant-review-b2362095.html
Go against the gray(n)