“Hot milk” and other decidedly dicey signals around digital child exploitation for fame and fortune. In this one, it’s the controversial trending term on Chinese Mommy Tok, “hot milk style”, that refers to children dressed as mini adults (all too often in very adult style indeed.)
What will #generationalpha do to push back against parental over exposure?
Or will they resent us for not allowing them to amass the social credit their peers enjoyed?
And how should brands beware this hot milk hot potato?
Let me know.
Read more:
Hot milk / hot water : https://radii.co/article/hot-milk-style-sexualized-children-fashion
Regulating child labour : https://www.economist.com/united-states/2023/07/27/regulation-could-disrupt-the-booming-kidfluencer-business
Hot milk / hot water