“What’s cool about breathing, is breathing is the only thing that lives in both your unconscious and conscious environment. It’s the only thing that governs heart rate, organs, blood flow, circulation, everything that you can consciously take control over.”
Today's short signal was shot on set at a corporate client where I was reminded (as they used a smoke machine) how important it is to BREATH.
I was also reminded how we're seeing a upwards trend of "breath wellness", classes, coaches and, yes, even concerts catching on as more of us realise that even though breathing is THE most natural thing in the world, it's also a skill that can be honed and used to improve your health and your performance.
Enter the "breath industry" and the people making a living from (literally) fresh air - teaching us how to better breath in, and out...
Have you stopped to catch your breath today?
Have you participated in the "airconomy"? (and if you have, what was your experience)?
Is conscious breathing catching on (literally) right about now because we are (figuratively) unable to catch our breath in a world that feels a bit like being stuck on an endless treadmill without an offramp?
(At Flux Trends we've been enthusiastic early adopters of breath work, incorporating it into our innovation immersion tours and corporate futures ideation workshops - so this is one trend where we're betting on the future we want, getting skin, and air, in the game.)
Read more
All in on breathing : https://www.knbr.com/2022/05/21/inside-the-simple-yet-groundbreaking-trend-the-giants-are-all-in-on-breathing/
Breath concerts : https://www.theguardian.com/music/2020/mar/06/lewis-capaldi-launches-livelive-fan-mental-health-scheme
Try it yourself : https://www.indulgexpress.com/life-style/mind-and-body/2023/feb/24/here-are-three-breathing-exercises-you-should-try-and-their-benefits-47406.html
It’s even in the metaverse (somewhat ironically) : https://www.oculus.com/experiences/quest/4997438576996478/
Join us and catch your breath : https://www.fluxtrends.com/innovation/index.html
Just Breathe