KFC in China has started giving customers pet toys rather than human baby toys.
This signal links not only to the booming economic value of the pet parents/double-income-no-kids market segment, but also links to the macro demographic shift from China to India that's happening right about now, and again, maps onto stories around growth and degrowth, and that future generations are a valuable luxury on a micro and a macro scale.
What do you think about degrowth? Is it desirable?
Have you thought about the no-kids pet parent market and how it will affect your workforce and target market messaging?
Let us know in the comments.
(And as always the team and I at Flux Trends are here to help you make sense of what's happening in the world and how signals on the other side of the planet can and will affect your career and business.)
Read more:
KFC pet toys : https://finance.yahoo.com/news/kfc-putting-pet-toys-kids-064614909.html
The future of us : https://www.fluxtrends.com/the-future-of-us/
Population pagodas : https://whatthefuturenow.com/2022/01/10/the-fine-print/
Pet toys for a childless generation