he “Rousseauification” of friendship is at the heart of today’s signal that looks at how we are encouraging each other to replace deep ties of reciprocity, care, and kindness, with utilitarian, commodified “ROI” relationships.
It looks at online empowerment influencers telling young viewers to dump friends who ask for favours and make them pay commercial enterprises instead.
Interesting idea. That relationships should have ledgers.
Interesting indeed that these influencers are advocating for companies rather than individuals? The subtext : consume, don’t care.
Your thoughts?
Is the continued comoditisation of care relationships good for us? Or just good for business?
Do you want independence or interdependence?
Do you keep score of the favours you’ve given friends?
And are they even your friend if you won’t help them out when they need you…
Let me know.
Read more :
Who needs friends when you have minimum wage workers? https://www.dazeddigital.com/life-culture/article/58402/1/are-we-all-becoming-terrible-friends-individualism-capitalism
Naked and alone : https://whatthefuturenow.com/2021/07/23/naked-and-alone/
Rousseauification of relations