Skimpfkation - like shrinkflation but for services. One of the ways brands and businesss are responding to the continued (40% of all dollars in history popping into existence over a few months is not not going to hurt someone somewhere for a long long time - and wars and rumours of wars are not unrelated or unimportant here either) cost of living crisis, is giving customers less bang for their buck.
Do businssses think their customers are stupid? That they don’t notice the shortcuts on care and service?
Or are they betting their competitors are cutting back even more?
But the race to the bottom is a mug’s game : service and care in the age of AI and globalised commodification is the only USP you’ve got…
Are these cut back strategies therefore survival mode? Or short sighted stupidity?
Where have you noticed corners being cut?
And how does that affect your loyalty?
Read more :
Skimpy service https://www.bbc.com/worklife/article/20231003-skimpflation-an-even-sneakier-form-of-shrinkflation
[This here newsletter is an example of skinpflation - I’m too lazy to collate the other links to add to your rabbit hole. Too bad though, this is free, so you get what you pay for (and then some).]
Skimpy