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2

The 80s are back, baby

#DailySignals - Your 2 minute preview of the future
2

Is “greed is good” back in fashion!? 👀

I don’t know about you but my social listening radar is picking up signals that the “vibe” around capitalism has shifted virtually over night (or at lead over the holidays…).

From young investors not even pretending to survey researchers that they plan to invest for good or in ESG type investments anymore, to the the Argentine president (sorry, not prime minister like I said in the video) and his extraordinary hair (there are tutorials in fashion mags) and VERY anti-socialist WEF talk trending in the memeverse, to maximalist “mob wife” aesthetics (real fur coats and all) trending on TikTok - you’d be forgiven for thinking the 80’s is coming back in all its excess. Despite what elder millennials may have hoped for, more, it seems is MORE as zero sum thinking shifts behaviour.

The patterns around (particularly young men) tending right and nationalist (even ethno nationalist) in their politics match up here to an economic side step change to the right.

I’m not saying this is a dominant narrative yet, but I am saying that teenagers and blue chip companies are suddenly no longer afraid to “come out” as anti ESG.

Interesting times.

Your thoughts? You don’t have to like this, just notice the signals emerging from the noise.

Do trends contain the seeds of their own destruction in their own excess?

Is this shift more of an example of a schism in emerging politics - and further polorisation - or is it a more general change in attitude towards the zero sum?

Read more :

  • Not even pretending: https://www.businessinsider.com/esg-investing-strategies-millennials-gen-z-baby-boomers-compabnies-funds-2024-1?amp

  • The hair is magnificent:

  • Zero sum : https://www.ft.com/content/980cbbe2-0f5d-4330-872d-c7a9d6a97bf6

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