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3

What’s the price of eggs got to do with it?

#DailySignals - Your 2 minute preview of the future
3

What’s the price of eggs got to do with anything?

Well, as dion chang and myself explained to our management training class in this morning’s workshop - a lot.

If you want to change the world, you have to understand it - and all it’s weirdness - as it is right now.

And it’s pretty weird that as the price off eggs has gone up - turning eggs into a de facto luxury good, the price of explicitly “luxury goods” has gone down in real (relative) terms - even in war zones like Russia.

What does this say about our values? And about the sustainability of our “distraction-over-neccesity” economies? (Economies, after all, are nothing but the sum totals of our collective choices…)

These sorts of price changes drive home the radical differences between real scarcity in our real world of the things we need (and how fragile they are) and the artificial abundance of all the silly stuff we want but don’t need.

What is your business based on?

Solving needs or creating wants?

How sustainable is the “nonsense” economy in times of real crisis?

Is the nonsense economy dependent on the real scarcity economy - or how long can it continue to run on its own? (If Russia is any indication, quite a while. As they say, the economy can remain irrational longer than you can remain solvent betting against it. People - and what we want and buy - are quite strange.)

Let us know - what’s this got to do with the price of eggs in your corner of the world?

Read more :

  • The realative price of eggs : https://www.economist.com/1843/2024/01/10/gucci-is-cheap-and-eggs-are-pricey-in-russias-surreal-economy

  • Relative values : https://www.linkedin.com/posts/bronwynwilliams_this-infographic-highlights-a-clear-trend-activity-7151911570757820416-KQPi?utm_source=share&utm_medium=member_ios

  • Understand the world :

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